It all started in 1990 by a visionary named Rajesh Singh with a clear cut objective of providing value. During that time, multinational giants were selling toilet soaps at Rs 10, making soaps a bit pricey. With rising awareness about cleanliness & lack of purchasing power among the masses a vacuum was created. To fill that vacuum, we launched our first product LUVLINK Common Choice toilet soap at Rs 5 which marked the beginning of our journey.

Since then, we have come a long way.  From manufacturing handmade toilet soaps, we are now also manufacturing handwash, liquid dishwash, liquid detergent, phenyl, detergent powder, detergent cake, dishwash bar & laundry soap. From one brand, we now own more than 10 brands.

From catering few parts of Kolkata to now almost every district of West Bengal. From catering kirana shops we are now also catering businesses involved in hospitality industry. The journey has been thrilling. The major turning point was becoming a supplier of Non PD items in ration shops across West Bengal. This has increased our reach tremendously & made us who we are today.

Right now, we have very ambitious plans to expand our activity. With this, we are inviting suppliers, marketers, distributors, wholesalers, retailers, hotels, guest houses & lodges to join our hands and become a part of this expansion.